Season 1 · Episode 1
7,265 views
Barber · Owner · Operator
Jay AdamsBarbershops
Fourteen shops. Fifty-two staff. I'm not behind the chair in any of them — and that took a lot longer to work out than it should have.
Still Running Shops
The Short Version
Built From
Inside The Chair.
I'm not a business coach who read a book and decided to teach. I started behind the chair like everyone else and made every mistake going — undercharging, hiring badly, working six days and calling it commitment.
The shop got busy long before it got profitable. Fully booked, on my feet twelve hours a day, and still the only person in the building who could make a decision.
What changed it wasn't motivation. It was structure — pricing that held, a rebook system that worked without me chasing it, and a team that stayed. Fourteen shops later I'm in none of them day to day.
Now I do the same thing for other owners, and run my own shops while I do it. That's the whole pitch: I'm still in it.
“Busy Is A
Poverty Metric.” A full diary and an empty bank account is the most common thing I see. It isn't a skill problem — you already cut well. It's a structure problem, and structure is fixable.
Poverty Metric.” A full diary and an empty bank account is the most common thing I see. It isn't a skill problem — you already cut well. It's a structure problem, and structure is fixable.
The Documentary Series
The Barber
Movement.
Before any of the business stuff, I made a barber documentary series — following real barbers through real shops, shot across Australia and Prague. Still the work I'm proudest of.
01
Australia & London
Melbourne · Brisbane · London
Landing In Melbourne
Webisode 1
LBMTV In Brisbane
Full episode
02
Prague
King Of Kings · Czech Republic
Prague · Pilot Episode
2,476 views
Dabadman
16,589 views · most watched
King Of Kings, Prague
10,790 views
Owners I've Worked With
Real Names.
Real Numbers.
Shop owners who were already good at cutting hair and stuck on the same number for years.
£148k
Ian Holt
Extra revenue in twelve months — and opened a second shop.
£30k/mo
Sabs
Reached thirty thousand a month within 90 days.
150
Ash
New clients in 90 days. Took a bigger lease and doubled his team.
4 wks
Sam Tysoe
Fully booked four weeks out. Best month he'd ever had.
3 wks
Deuce
Second chair fully booked, three weeks out.
100%
A. Dallaglio
Full team running on commission-only.
Where I Post
Mostly On Instagram.
Shop numbers, hiring, pricing, and the parts of running barbershops nobody puts on a highlight reel. New wins go up there before they go anywhere else.
If You Run A Shop
Still The Bottleneck
In Your Own Business?
I run a 90-day mentorship for barbershop owners doing decent numbers who are still the reason the place works. It's me, in your business, for 90 days.
See How It Works →30 Minutes · No Pitch · No Hard Sell